Telling A story to Sell Your Soap

Do you tell a story when you are marketing your handmade soap? Do you let your customers know about all of the wonderful ingredients that are part of the make-up of your amazing handmade products? All of the natural oils, essential oils, olive oil, shea butter, and of the rich blends that are so good for your skin. If not you are definitely missing out on one of the exceptional selling points of your products. Customers don't just want to buy a beauty product, they want to by a story, a solution and exclusivity. Look at this wonderful handmade soap that I found that has all of these wonderful attributes and really help my skin irritation. This is the thought process of a repeat customer. This are the very type of customer that you covet so much.


Are you providing your handmade soap products at wholesale prices to your customers. Is this a story they can repeat to their friends? We use the finest imported olive oil in our soap, do you? Are your lotions made of the same natural ingredients? Do you make a herbal soap? Some customers might demand organic beauty products. Are you willing to make such an exclusive item? In you local community will the market support the higher end products? Is this a market your should target? I wonder if any of these questions have crossed your mind. They will definitely determine whether or not you you handmade beauty business will succeed or not. There are different stories that need to be told to different customers. Maybe one customer's biggest concern is environmentally friendly products, if so then this should be your pitch to them. Another might be more concerned with active ingredients in your natural product. having all of this story telling material ready and available will help you make the sale every time.

Your fragrances should tell their own story and always the best selling attribute of handmade products. Be sure to keep some popular scents in your line. Personally I hate the smell of lavender, but I keep it in my line because I get so many customers asking for it. Your business is about customers, not about your personal tastes. Many a handmade soap business has folded because the crafter was too attached to their own personal preferences. Be familiar with the stories behind each fragrance. Also, always keep a wholesale soap price sheet to give to legitimate retailers. Pure and natural soap products produce a nice premium mark-up for retailers, be sure they understand this.